Know Your Audience
Before you start to write, have a clear understanding of who your target audience is. What do they want to read about? What will keep them engaged?
For instance, if your readers are hobbyist photographers looking for tips on taking amazing pictures, you probably don't need to provide them with information about starting a business, most of them are just doing it as a hobby.
Choose a Topic
Before you even start writing you need to decide on a topic for your blog. The topic doesn't need to be complicated, in fact keep it pretty general to start with. For your second post try and link it somehow to the first. For example if your first post was about 'How to make the perfect backdrop', your second post could be about 'How to pick the best lighting for your backdrop.
Write an Interesting Intro
You need to grab your reader's attention straight away. You can keep them interested by a number of ways e.g. tell a joke or interesting fact about the subject. Follow this up with a description as to how the blog will help them/fix their issue.
Now get writing.
At this stage don't worry about the length of your post, just write down all if the information you think needs including. Finished? Now think about the layout. Is there anything which can be put into bullet points? Can you add sub headings in to break up the text? If it looks like too much writing to you, it will definitely be too much for your readers.
Proofread, Proofread, Proofread
Nearly done, now all you you need to proofread. Ask a colleague to proofread your post, or if you are working on your own take some time away and go back to it with a fresh head.
Choose an Image
Make sure you choose a visually appealing and more importantly a relevant image for your post.
There are plenty of image library websites out there which offer quality images for a range of subjects. Make sure you have the correct license to use an image from an external site, in fact I would recommend reading up on copyright law. Luckily, our images are free to use!
No One Likes an Ugly Blog
In all successful blogs, you will notice consistency in text size, colour, sub headings etc… Maintaining this consistency makes you and your blog look more professional.