Building your website is just the beginning! There are many other stages to online success, which we recognise, so we will try and help you every step of the way!
Marketing a website is one of the most important components of online success, and arguably the hardest to master. There are so many different ways to market either yourself and your website online, but not all of them are beginner friendly! Here are 4 tips for marketing your website in the early days -
Set up Twitter and Facebook accounts. Social media is one of the best ways to reach people online, with billions of users checking theirs every day. Twitter and Facebook are brilliant ways to market something because it is where a lot of people’s attention is focused daily, but it has to be approached carefully. The vast majority of users don’t use social media to buy things, in fact, it’s far from a buying platform! Those that try and sell on social media are usually met with failure, it should be used for communicating with customers / potential customers and giving information on the product and it’s market. Later down the line, you can even use social media for marketing, but that needs a whole blog (if not book) of explanation to even scratch the surface!
Do some SEO. Most traffic to website comes from search engines, so putting effort into making your website appear higher in Google will pay big dividends. SEO doesn't have to be as complicated as it is cracked up to be, by just submitting your site to Google and adding a title and description, you’ve already won half the battle.
Use Google Adwords (and the Bing equivalent). With WebsiteBuilder, you get $100s worth of search engine advertising credit, which can be used to reach thousands of potential customers. By using Google Adwords, you can almost cheat SEO and get your website to the top of Google, and it doesn't have to be very expensive. You can set daily budgets, predicting your traffic. Time spent using Google Adwords correctly can be best use of your time once you’ve finished building a website, it gives you access to the attention of millions of product hungry buyers, credit card in hand. We have written a blog post about search engine advertising, which is definitely worth the read if you want to take your website to the next step.
Use the emails of customers and potential customers to get conversions. Email marketing is tried and tested, and it works. No matter how big your website is, you can use the emails of your customers and potential customers to farm conversions, which makes it very powerful. By using the email assist tool WebsiteBuilder provides, you can create a personalized GMail account, which can be used to communicate with customers. You can use services like MailChimp to send emails to an email list, which will be very useful when you have a lot of emails you can market to.